Bachelor of Mass Media – B.M.M.

The College introducedthree - year degree programof Bachelor of Mass in the academic year 2007 – 2008.It is a full – time degree programme leading to Bachelor's Degree. The course is affiliated to University of Mumbai. Initially, the Course was introduced in the Collegewith only one division having total intake capacity of only 60 students per year. However, considering the growing demand for the course among students, the College introduced another division of 60 students from the Academic Year 2016 – 17.

It is a three-year degree program, with six semesters, managed by a full-time faculty and visiting faculty drawn from the Industrial and Corporate sectors.• The College is committed to providing in-depth training using the latest equipment in computers, practical experience, industrial visits and summer placements, wherever possible.

FYBMM: First Semester.

1. Effective Communication Skills - I
2. Fundamentals of Mass Communication
3. Introduction to Computers
4. Introduction to Economics
5. Introduction to Sociology
6. Landmarks in 20th Century World History

FYBMM: Second Semester

1. Effective Communication Skills – II
2. Introduction to Media Psychology
3. Political Concepts & Indian Political System
4. Principles of Management
5. Principles of Marketing
6. Introduction to Literature

SYBMM: Third Semester

1. Media Studies
2. Introduction to Advance Computers
3. Understanding Cinema
4. Cultural Studies
5. Introduction to Creative Writing
6. Introduction to Public Relation

SYBMM: Fourth Semester

1. Mass Media Research
2. Introduction to Journalism
3. Print Production & Photography
4. Organization Behaviour
5. Radio & Television
6. Introduction to Advertising

TYBMM: Fifth Semester (Advertising)

1. Advertising in Contemporary Society
2. Copy Writing
3. Brand Building
4. Media Planning and Buying
5. Consumer Behaviour
6. Advertising Design Project Paper

TYBMM: Sixth Semester (Advertising)

1. Advertising & Marketing Research
2. Legal Environment & Advertising Ethics
3. Financial Management
4. Agency Management
5. Principles & Practices of Direct Marketing
6. Contemporary Issues
7. Digital Media

TYBMM: Fifth Semester (Journalism)

1. Reporting
2. Editing
3. Journalism & Public Opinion
4. Features & Opinion
5. Indian Regional Journalism
6. Newspaper & Magazine Marking

TYBMM: Sixth Semester (Journalism)

1. Contemporary Issues
2. Press Laws and Ethics
3. Broadcast Journalism
4. Business & Magazine Journalism
5. News Media Management
6. Issues in Global Media

Three Year integrated programme leading to B.M.M. Degree from the University of Mumbai

The performance of the learners will be evaluated in two Components. One component will be the Internal Assessment component carrying 25% marks and the second component will be the Semester End Examination component carrying 75% marks. The allocation of marks for the Internal Assessment and Semester End Examinations will be as shown below:-

Examination for F.Y.B.M.M. & S.Y.B.M.M will be conducted by College in accordance with the rules and regulation of Mumbai University and circulars issued by it from time to time. The students are required to appear for following examination during an academic year:-

Third year examination will be conducted by University of Mumbai in accordance with the rules and regulation of Mumbai University and circulars issued by it from time to time. The students are required to appear for following examination during an academic year:-

The percentage of reservation prescribed for admission to various courses is given below: